JOICO

JOICO PLATINUM

PLATINUM
The Platinum Collection gives you classic shampoos, conditioners and styling and finishing products for fashion-forward styles. Products for normal or oily hair, volume or color care, moisturizing or special treatments—The Platinum Collection has it all.

NORMAL
Express your individuality with versatile products that maintain and enhance your natural beauty.

MOISTURE
Replace lost moisture and rediscover luster.

OILY
Shampoos that clarify and fortify. Conditioners that maintain essential moisture and promote vitality.

VOLUME
Reinvent your style with weightless formulas that add volume, lift and shine to dull, lifeless hair.

SPECIALTY
Seek comfort for your stressed scalp and troubled tresses.

STYLE
Express yourself. Express your style.

JOICO K-PAK

K-PAK
The K-Pak Collection has the ultimate products to strengthen, reconstruct and style hair. Through an exclusive blend of amino acids that are the building blocks of proteins in hair, K-Pak products leave hair looking and feeling the best it can be.

K-PAK® SHAMPOO
Designed for: Dry, damaged, chemically treated hair.
Product Type: Daily Reconstructing Shampoo.
Benefits:
Rich formulation cleanses hair gently and safely; Moisturizes with luxurious lather; Promotes vitality and bounce; Leaves hair feeling soft and manageable; Protects and repairs with K-Pak’s unique Hair Protection System (HPS); featuring Joico’s exclusive Triamine Complex; Banana coconut fragrance.

K-PAK® DAILY CONDITIONER
Designed for: Dry, damaged, chemically treated hair.
Product Type: Daily Reconstructing Conditioner.
Benefits:
Moisture rich formula fortifies and conditions; Detangles for a smooth, silky feel; Alleviates static for a glossy finish; Leaves hair smooth, silky and shiny; Promotes vitality and bounce; Protects and repairs with K-Pak’s unique Hair Protection System (HPS) featuring Joico’s exclusive Triamine Complex; Banana melon fragrance.

K-PAK® DEEP-PENETRATING RECONSTRUCTOR
Designed for: Dry, damaged, chemically treated hair.
Product Type: Deep-Penetrating Reconstructor.
Benefits:
Provides the ultimate, intense reconstruction from cortex to cuticle; Helps reverse damage through proper protein and moisture balance; Revitalizes shine, body and manageability; Promotes vitality and bounce with weightless formula; Protects and repairs with K-Pak’s unique Hair Protection System (HPS), featuring Joico’s exclusive Triamine Complex; Safe for permed and colored hair; Tropical and fresh fruit fragrance; Winner of the behindthechair.com Stylists’ Choice Award for favorite deep conditioner in 2001 and 2002.

K-PAK® LEAVE-IN PROTECTANT
Designed for: Dry, damaged, chemically treated hair.
Product Type: Daily Reconstructing Leave-In Protectant.
Benefits:
Unique foaming format; Detangles, conditions and shines; Provides extra protection from thermal styling, UV rays and other environmental pollutants; Alleviates static for a glossy finish; Promotes vitality and bounce; Protects and repairs with K-Pak's unique Hair Protection System (HPS), featuring Joico’s exclusive Triamine Complex; Tropical fragrance.

K-PAK INTENSE HYDRATING TREATMENT
Designed for: Overly dry, damaged, chemically treated or frizzy hair
Product Type: An Intense Moisture Treatment.
Benefits:
Restores moisture to overly dry, damaged hair; Conditioners, lanolin and shea butter fill in lost lipids in the cuticle; Silicone locks in moisture, seals the shine; Improves manageability and elasticity; Increases hair's health with Joico's Triamine Complex, an exclusive blend of protein-building amino acids

K-PAK® PROTECT & SHINE SERUM

Designed for: Dry, damaged, chemically treated, overly processed hair.
Product Type: Reconstructive Silicone Shine Therapy.
Benefits:
Seals and penetrates hair for ultimate protection inside and out; Creates smooth, silky, weightless sheen; Defends against damage from thermal styling, UV rays and other environmental pollutants; Adds vibrancy to color-treated hair; Enlivens dull, coarse hair; Helps minimize split ends and prevent new ones from forming; Creates natural-looking definition and texture in short or curly styles; Protects and repairs with K-Pak’s unique Hair Protection System (HPS), featuring Joico’s exclusive Triamine Complex; Coconut papaya fragrance.

K-PAK® STRENGTHENING TONIC
Designed for: All hair types.
Product Type: Conditioning Detangler and Hair Strengthener.
Benefits:
Instantly detangles; Conditions without weighing down hair; Protects hair from styling and environmental damage; Helps prevent breakage and splitting; Adds manageability and light hold; Controls static; Contains Joico’s exclusive Triamine Complex and K-Pak’s unique Hair Protection System (HPS), leading to the ultimate in healthy styling; Tropical citrus mango fragrance.

K-PAK® STYLING CREME ELIXER
Designed for: All hair types, especially recommended for coarse or unmanageable hair.
Product Type: Conditioning Styling Creme.
Benefits:
Tames coarse, unruly hair; Controls frizz; Makes hair look and feel noticeably smoother; Helps repair hair as you style; Adds manageability and light styling control; Light formula, won’t weigh down hair; Contains Joico’s exclusive Triamine Complex and K-Pak’s unique Hair Protection System (HPS), leading to the ultimate in healthy styling; Kiwi citrus mango fragrance.

K-PAK® CURL REVITALIZER
Designed for: All hair types.
Product Type: Curl Activator.
Benefits:
Revives and defines naturally curly, wavy or permed hair; Protects hair from thermal damage Adds lasting curl to straight hair when used with curling irons or hot rollers; Protein polymers and high molecular weight proteins aid in curl formation and help curls last longer; Adds shine and lightweight hold; Contains Joico’s exclusive Triamine Complex and K-Pak’s unique Hair  Protection System (HPS), leading to the ultimate in healthy styling; Tropical fruit floral fragrance.

K-PAK® SMOOTHING BALM
Designed for: All hair types.
Product Type: Nonchemical Temporary Hair Straightener.
Benefits:
Temporarily straightens hair; Conditions and controls frizz; Heat-activated conditioners penetrate deep for the ultimate in strength, health and shine; Humidity-resistant formula; Helps prevent breakage and split ends; Lasting hold, so curl doesn’t revert; Hair feels soft after use, not coated or weighed down; Contains Joico’s exclusive Triamine Complex and K-Pak’s unique Hair Protection System (HPS), leading to the ultimate in healthy styling; Caribbean mango fragrance blended with green florals.

K-PAK® THERMAL DESIGNING FOAM 8.8 oz
Designed for: Dry, damaged, chemically treated hair.
Product Type: Foaming Mousse
Benefits:
Protects hair from dryness and dullness caused by blow drying and other styling tools; Adds body, volume and shine; Alcohol-free formula leaves hair feeling soft and natural, while maintaining its shape.

K-PAK® PROTECTIVE HAIRSPRAY 10 oz.
Designed for: Dry, damaged, chemically treated hair.
Product Type: Styling, Shaping, Finishing Hairspray
Benefits:
Provides medium hold that won't build up or flake, even with repeated
layering during styling and finishing; Leaves hair feeling soft and natural; Doubles as a working spray, styling spray and/or a finishing spray.

JOICO COLOR ENDURANCE

COLOR ENDURANCE
Protect the vibrancy and longevity of your color with gentle, yet powerful, formulations that lock in pigment and lock out damage. Reveal and celebrate strong, healthy, brilliant color.

COLOR ENDURANCE™ SHAMPOO
Designed for: Color-treated hair.
Product Type: Daily Color Care Shampoo.
Benefits:
Gently cleanses without disrupting color molecules; Leaves hair feeling soft, shiny and manageable; Protects and nourishes hair; Helps prevent environmental damage; Protects against harmful sun exposure and fading with UV absorbers; Blend of sun-ripened raspberry, strawberry and blackberry fragrance.

COLOR ENDURANCE™ CONDITIONER
Designed for: Color-treated, normal to somewhat dry hair.
Product Type: Daily Color Care Conditioner.
Benefits:
Rinse-out formula ideal for daily use; Prevents dryness with an infusion of essential moisture; Detangles gently; Prevents free radicals from accelerating color loss; Helps reconstruct, repair and prevent further damage; Protects against harmful sun exposure and fading with UV absorbers; Blend of sun-ripened raspberry, strawberry and blackberry fragrance.

COLOR ENDURANCE™ LEAVE-IN PROTECTANT
Designed for: Color-treated, heat-styled, dry and very dry hair.
Product Type: Foaming Leave-In Protectant.
Benefits:
Protects against thermal styling, harmful UV rays and color loss; Locks down cuticle to seal in color; Adds incredible shine and manageability; Protects hair from environmental damage; Adds body and bounce; Blend of sun-ripened raspberry, strawberry and blackberry fragrance.

JOICO SILK RESULT

SILK RESULT
Silk Result was developed to make soft, silky hair a possibility for every hair type. The synergistic silk system is formulated with three active components to deliver superior results. Get touchable softness without weight or build-up.

SHAMPOO FINE/NORMAL
Designed for: Fine/Normal Hair.
Benefits:
Leaves hair smooth and shiny; Color safe; Suitable for daily use; Feather-light formula; Cleanses gently; Enhances manageability; Sets the stage for a smooth finish.

CONDITIONER FINE/NORMAL
Designed for: Fine/Normal Hair.
Benefits:
Leaves hair smooth and shiny; Color safe; Suitable for daily use; Weightless moisture; Detangles and polishes; Repels humidity; Eliminates frizz and flyaways.

SHAMPOO THICK/COARSE
Designed for: Thick/Coarse Hair.
Benefits:
Leaves hair smooth and shiny; Color safe; Suitable for daily use; Luxurious formula; Cleanses and hydrates; Enhances manageability; Repairs and resurfaces

CONDITIONER THICK/COARSE
Designed for: Thick/Coarse Hair.
Benefits:
Leaves hair smooth and shiny; Color safe; Suitable for daily use; Maximum moisture; Detangles and polishes; Blocks humidity; Eliminates frizz and dryness.

INSTANT SMOOTHER
Benefits:
Leaves hair smooth and shiny; Color safe; Suitable for daily use; Protects from thermal damage; Locks out humidity; Infuses silky shine; Partners with flat irons for long-lasting touchable results; Can also be used with curling irons for soft curl definition

STRAIGHT SMOOTHER
Designed for: Anyone who desires straight, smooth hair. Works on curly
or wavy, fine or thick hair.
Product Type: Blow-dry Creme
Benefits:
Leaves hair smooth and straight until the next shampoo; Resists humidity; Eliminates frizz and flyaways; Provides perfect tension for blow-drying.

SHEER GLOSS
Designed for: Anyone desiring high shine and a soft, smooth hair surface.
Product Type: A Daily Replenishing Silk Treatment.
Benefits:
Smoothes and softens hair surface; Provides instant luster and shine; Tames flyaways and helps eliminate frizz; Provides superior conditioning; Mends split ends; Over time, strengthens hair by decreasing hair damage; Alcohol-free.

JOICO CON_TEXT

CON_TEXT
Define yourself and the many roles you play in life with con_text products, designed to create an infinite variety of textures, styles and moods. All con_text products protect hair against thermal styling and pollutants. con_text = texture + healthy hair.

CONVERSION™ TEXTURE SPRAY
Designed for: All hair.
Product Type: Nonaerosol Texture Spray.

ORIENTATION™ LOGHT WAX
Designed for: All hair.
Product Type: Light Texture Wax.
Benefits:
Provides soft definition; Adds subtle shine; Weightless; Shapes shorter styles without stiffness; Creates free-flowing texture in midlength or long styles; Defines and enhances curls; Helps tame frizzy, flyaway hair; Revitalizes dry or chemically treated hair with humectants; Mango berry fragrance.

TRANSFORMATION® MOLDING PUTTY
Designed for: All hair, especially good in coarse hair.
Product Type: Molding Texture Putty.
Benefits:
Provides medium hold; Adds light to moderate shine when used on damp hair, or a matte finish; when used on dry hair; Shapes short to chin-length styles, creating separation, definition and extreme texture; Pliable for softer versions of spiked, and twisted looks; Redefines curls; Controls thick, coarse hair; Builds volume and fullness with nongreasy formula; Mango, tangerine and pineapple fragrance.

VARIATION™ PLIABLE PASTE
Designed for: All hair.
Product Type: Texture Paste.
Benefits:
Provides firm, flexible hold; Adds light shine; Creates informal texture and separation in short to medium styles; Defines longer, layered looks; Builds body into lifeless hair with nongreasy formula; Serves as an alternative to traditional hand waxes; Tangy mango fragrance.

ORGANIZATION™ GROOMING GEL
Designed for: All hair.
Product Type: Grooming Texture Gel.
Benefits:
Provides maximum hold. Joico’s strongest; Adds powerful shine; Smoothes and controls; Moisturizes and helps reconstruct with essential fatty acids; Protects from damaging UV rays and environmental pollutants; Alcohol-free; Builds volume and fullness with nongreasy formula; Stays sleek; Tropical fruit fragrance blended with exotic florals.

ASSERTION™ FINISHING SPRAY
Designed for: All hair.
Product Type: Aerosol Working and Finishing Spray.
Benefits:
Provides medium hold without total commitment; Adds natural shine; Creates flexible, brushable looks without flaking; Styles fine, limp hair but doesn’t add weight; Lifts and sets with a clean, nonsticky feel; Mango pear fragrance.

JOICO I-C-E HAIR

I-C-E HAIR
I-C-E offers a full line of hair care products designed to help create today’s latest trends and outrageous hairstyles. Bring your self-expression to the extreme. Create an identity through hair. Be real!

DEFINER® AQUA-SHINE WAX
Designed for: All hair types, especially those desiring high shine and
weightless definition.
Product Type: A weightless styling wax.
Benefits:
Provides weightless definition and prevents flyaways with natural glycerin; Delivers intense shine—200% more than natural hair; Resin-free formula; prevents product buildup for an ultra-clean feel; Contains I-C-E HAIR'S exclusive cocktail of vitamins and catalysts that condition and protect the hair.

CONTROLLER® FIRM HOLD GEL
Designed for: All hair types.
Product Type: Nonflaking Gel.
Benefits:
Medium to firm hold; Won’t dry or flake; Adds volume and shine; Protects and maintains style with vitamins, catalysts and Sea Kelp; Fruity, floral fragrance.

MOLDER® MATTE TEXTURE CREAM
Designed for: All hair types.
Product Type: Matte Texture Cream.
Benefits:
Texture, definition, separation; Medium, pliable hold; Protects and maintains style with vitamins, catalysts and Sea Kelp; Matte finish; Lemon fragrance.

AMPLIFIER® VOLUMIZING MOUSSE
Designed for: All hair types.
Product Type: Volumizing Mousse.
Benefits:
Medium hold, maximum volume; Body, texture and shine; Won’t weigh down hair; Protects and maintains style with vitamins, catalysts and Sea Kelp; Pomegranate, floral fragrance.

FINISHER® MEDIUM HOLD HAIR SPRAY
Designed for: All hair types.
Product Type: Aerosol Hair Spray.
Benefits:
Instant volume; Fast drying; UVA/UVB protection; Workable, flexible; Up-dos and party hair; Natural finish, not dry or stiff; Medium hold; Radiant shine; Vitamins, catalysts and Sea Kelp to protect and maintain styl; French vanilla fragrance.

SPIKER™ WATER-RESISTANT STYLING GLUE
Designed for: All hair types.
Product Type: Styling Glue.
Benefits:
Firmest, fiercest hold possible; Defined texture and separation; Virtually waterproof grip; Ability to create any shape, including straight-out spikes; Ingredients like Resin and Vinyl for thick, glue-like consistency; Protects and maintains style with vitamins, catalysts and Sea Kelp; Milk and honey fragrance.

SPIKER BLAST™ SPRAY ADHESIVE
Designed for: All hair types.
Product Type: Extreme Hold Hairspray.
Benefits:
Spray adhesive; Killer lift and extreme hold; Protects and maintains style with vitamins, catalysts and Sea Kelp; French vanilla fragrance.

SPIKER ERASER™ SHAMPOO
Designed for: All hair types.
Product Type: Deep Cleansing Shampoo.
Benefits:
Specifically designed to gently remove ICE Spiker Styling Glue & Colorz product completely from the hair; Intense lather; Squeaky clean hair; Erases all that styling stuff; Vitamins, catalysts and Sea Kelp to protect and maintain style; Coffee extract for sunscreen protection; Cleansing shampoo base helps control oil secretion. Infused with essential oils of Tea Tree and Peppermint; Tropical fruit fragrance.

SPIKER DISTORTION™ STYLING GUM
Designed for: All hair types.
Product Type: Styling Gum.
Benefits:
Tweak, wrench, distort your hair any way you want; Nylon for flexible, bendable hold; Never stiff or greasy; Midrange shine; Vitamins, catalysts and Sea Kelp to protect and maintain style; Coffee extract for sunscreen protection; Green fruity fragrance.

SPIKER COLORZ™ ORIGINAL COLORED STYLING GLUE
Designed for: All hair types.
Product Type: Colored Styling Glue.
Benefits:
Eight outrageous colors: Toxic green, Voodoo blue, Tar black, Mosh
orange, Hazard yellow, Shift iridescent, Paranoia red, Whatever white.
Fierce hold with in-your-face color; Temporary color; Washes out with shampoo; No permanent stain if washed out of clothes and other stuff right away; Protects and maintains style with vitamins, catalysts and Sea Kelp; Vinyl and Resin for lift and grip; Milk and honey fragrance.

SPIKER COLORZ METALLIX™ COLORED STYLING GLUE
Designed for: All hair types.
Product Type: Metallic Colored Styling Glue.
Benefits:
Six metallic colors: Bling Bling gold, Psycho silver, Twisted copper, Smash blue, Acid green, Panic purple; Fierce hold with in-your-face color; Temporary color; Washes out with shampoo; No permanent stain if washed out of clothes and other stuff right away; Protects and maintains style with vitamins, catalysts and Sea Kelp; Vinyl and Resin for lift and grip; Milk and honey fragrance.

SPIKER COLORZ TECHNOCOLORZ™ COLORED STYLING GLUE
Designed for: All hair types.
Product Type: Neon Colored Styling Glue.
Benefits:
Six super-bright colors: Trip'd Out pink, Glow Stick yellow, Freakin’ blue, Trance purple, Amp'd Up orange, Warped green; Fierce hold with in-your-face color; Temporary color; Washes out with shampoo; No permanent stain if washed out of clothes and other stuff right away; Protects and maintains style with vitamins, catalysts and Sea Kelp; Vinyl and Resin for lift and grip; Milk and honey fragrance.

HALF BLAST™ SPRAY ELASTIC
Benefits:
Who - those who like to use a spray while they are working their style.
What - a working hairspray that has the unique ability to style your hair and lock in your finish with half the hold of blast.
When - on dry hair, with hot tools while you’re working it into place. This spray supports you in every step of your finish. create your look, spray it into place.
Why - half blast features an innovative actuator that propels this radical formula with the highest velocity to kick your style into shape.
Cool Stuff - fragrance: half as good for a girl or a boy.

REACTOR™ TEXTURE TRANSFORMER
Benefits:
Who - people with all hair types that want the ultimate in texture transformation.
What - transforms texture; thickens fine hair, controls coarse hair, defines curly and frizzy hair.
When - when your texture is not enough, apply it to wet hair for light texture, damp hair for medium texture and dry hair for all out texture transformation.
Why - because this one is patented! it’s totally different. Texture without weight. keeps your style loose and movable.
Cool Stuff - transforms with pressure. fragrance: green, fresh, unisex.

DIS-ORDER™ ELASTIC GEL
Benefits:
Who - people who use a gel but want something out of the ordinary.
What - fast drying, self adjusting, elastic gelatin that kind of works like hairspray in a tube.
When - whenever you want one product that adjusts its hold depending on how you use it. on damp hair, blow-dry for control and subtle texture. On dry hair define, sculpt, shape and detail.
Why - delivers all of the impact of a gel along with all the benefits of a working hairspray in one cool tube.
Cool Stuff - cucumber fragrance keeps it fresh.

ERRATIC™ MOLDING CLAY
Benefits:
Who - people who like the feel of second day hair without grime.
What - a natural clay paste that delivers pliable, tactile texture and great hold.
When - use on damp hair for more subtle texturized results with some shine on dry hair for a matte finish and ultimate flexible texture.
Why - this molding clay delivers everything you want and nothing you don’t. Unique formula delivers ultimate pliable texture without weight and grit.
Cool Stuff - fresh cucumber fragrance keeps it cool, by the slice.

GRIPPER MEGA SPRAY WAX
Designed for: All hair types and anyone desiring texture, shine and definition. Gripper is especially suited for enhancing and defining hair with moderate to extreme curl.
Product Type: Liquid Spray Wax.
Benefits:
Provides satin-like shine with natural beeswax, carnuba wax and soy protein; Microcrystalline wax provides lightweight volume and definition.

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