The ingredients. What is in and what is left out makes a huge difference. PureOlogy Shampoos use NO harsh sulfates that strip colour. NO DEA or MEA. PureOlogy products ARE formulated with our AntiFade Complex of potent antioxidants, sunscreens, and other colour preserving UV protectorants. The antioxidants include Heliogenol, melanin and vitamins C and E. Heliogenol makes an incredible difference. PureOlogy products also include certified organic botanicals, multi-protein complexes, and aromatherapy essential oils, like rose, lavender, sandalwood, ylang-ylang, mimosa, lemon grass, green tea, and peppermint. They are 100% Vegan and not tested on animals. All PureOlogy products should be used in unison for maximum colour retention. Since each product has the proprietary ingredient technology needed for ultimate colour protection, layering is the best way possible to protect your hair colour. So, maximize the colour retention with layered products from PureOlogy! Extend the Life of Your Hair Color PureOlogy products contain the newest ingredient advancements of UVA and UVB fadeage protectors and potent antioxidants including Heliogenol. Combined they extend the life and vibrancy of hair colour – Guaranteed! Dramatically Improve Hair Condition Pureology Shampoos are uniquely sulfate-free - better for you, better for your hair! The proof is in the results. Your hair feels incomparably wonderful!
Reconstruct Repair	Pure Volume	Superstraight Conditioner	Superstraight Relaxing Serum	Thickening Masque
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